What is Mass Communication?

Mass communication is the transmission of messages to large, diverse audiences through various channels, such as newspapers, television, radio, and the internet. The role of mass communication is to shape public opinion, disseminate information, and influence social norms.

Media Convergence 

Media Convergence as the integration of different media platforms, technologies, and content into a single digital environment.

Media convergence has transformed the production, distribution, and consumption of media content, blurring traditional boundaries between media industries.

Agenda Setting Theory 

 The agenda-setting theory, posits that the media plays a significant role in determining the issues and topics that are considered important by the public. Agenda-setting influences public perception, political agendas, and policy-making processes.

Cultural Hegemony

Cultural hegemony dominates cultural diverse society by the ruling class, who manipulate cultural institutions to maintain their power and control.